Kate Moss caused mayhem Monday night when she made a personal appearance at the preview for her Kate Moss Topshop collection in London.


Fans, shoppers and photographers crammed London's Oxford Street to see the model appear briefly in the window display of Topshop's flagship store. There, she posed with the mannequins in a red limited-edition dress of her own design before retreating back into the store to sip champagne with friends.


Outside the store, 2,500 customers lined the street, all waiting to get inside for their allocated 20 minutes of shopping and each shopper was allowed to buy only five items. Having stood in line since 1:00 in the afternoon, the last group of shoppers left at 12:30 a.m.


First in line was a 24-year-old Londoner named Laura, who'd been waiting for seven hours.


She said:

I'm getting tired now,

I've been here a long time, but it will be worth it. Topshop have been really nice, handing out popcorn and water.

Kate Moss, 33, looked on from behind a pillar with her mother and a small group of friends as the first wave of customers ran into the store at 8 p.m.


The 50-piece collection officially launched across the UK on Tuesday morning when dedicated shoppers camped overnight for Topshop's 7 a.m. opening. The line will be available in Barneys in the U.S. beginning May 8.