Keira Knightley is apparently going to replace Kate Moss to be the new face of Chanel´s Coco Mademoiselle fragrance for 2007.


The company said:

Chanel has enjoyed its collaboration with Kate Moss for the last six years, which continues until the end of 2006, and Chanel mantains a close relationship with Kate Moss.



We think Keira is the perfect Coco mademoiselle woman because she is always incredibly alluring and seductive.



She possesses beauty, elegance and modernity, so she has many qualities that parallel other iconic Chanel faces in the previuos fragrance campaignes.



And she certainly has a vein of irreverence that is similar to the mademoiselle Chanel herself.






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